Learning from Sorare: MLB's first season, Season 2 prioritized fostering a stronger bond between managers and their teams. Previously, managers struggled to identify their next steps, hindering their progress. To address this, Season 2 implemented guided pathways to the most suitable competitions and offered personalized recommendations to help managers reach their goals.

In collaboration with product and engineering leads, I assessed the current user flow and pinpointed opportunities for improvement. Together, we established a clear vision and defined target goals for managers to achieve. Leveraging this vision, I designed a focused onboarding experience that guided new managers through their initial weeks on Sorare.  Through continuous collaboration with the product team, we iterated on the experience and implemented an incremental release strategy, allowing us to gather valuable user feedback and refine further.

Lead Designer
Responsible for partnering with product and engineering to develop the vision for Sorare: MLB