While in-game stats and scores enhance viewing, they're often fleeting bits of information. Sports fans are forced to switch between their TV and phones searching for details while the game unfolds on TV. By integrating this data directly on-screen viewers are able to stay immersed in the action, creating a more engaging and uninterrupted viewing experience.
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To craft the FanView experience, I facilitated workshops with team leads and members to identify FanView’s unique strengths and growth opportunities. Based on these insights, I developed core principles to guide scaleable growth for data and features in FanView. Using the principles, I led the UX team in creating a cutting-edge experience that redefined sports viewing engagement while maintaining consistency across platforms for a seamless user experience. I worked closely with the engineering team to successfully deploy FanView and drive ongoing product improvements.

Lead Designer
Responsible for UX vision across TV, mobile and web platforms